The Concept: A single french seam runs up the back of ultra sheer tops, tanks and pants, creating "couture" like basics.
There are a few lamb-fur coats in the mix :
And a smattering of dresses and jackets:
My initial impression is that The Row evokes Rick Owens in cut and colour. This probably isn't a coincidence, as his designs are frequently worn by the Olsens. Also, the clothing reveals rather than covers the body, and can only be worn well by dancers or the exceedingly slim (and exhibitionist).
Next, the line seems unduly depressing. What is there to be so unhappy about? I realize that it is considered cool to stand around looking emaciated and bored while wearing $200 tank tops and $400 leggings, but to me all of this is just the baby cousin of heroin chic. It isn't new, it isn't exciting, and I am puzzled as to why it is considered attractive. Similar items to the ones in this collection could be purchased somewhere like American Apparel. You could buy a pack of Hanes tees at Wal Mart and few people would know the difference.
In interviews, the twins claim that The Row isn't like other celebrity clothing lines- that their "name isn't on it"- but without Olsen fame, the clothes wouldn't sell. The gold chain they have chosen to use on each item (rather than a printed label) doesn't change that.
What is your verdict?